Hi, I'm Ben. I'm a Designer and Webflow Developer—an industry veteran with over 20 years of experience in the creative sector and a project track record with heavyweights like Lufthansa, Bosch, and Deutsche Telekom. From brand identity to enterprise-grade Webflow development, I build hyper-scalable, uncompromising websites for serious businesses.

My journey started in 2003 in film and print design and evolved through the chaotic eras of Flash websites, agency life and a freelancing career spanning over 15 years.

Today, I operate as a specialized one-man studio, handling the whole pipline, from corporate branding systems to building enterprise-grade Webflow architectures using my proprietary FLO framework.

If you'd like to get to know me a little better, feel free to scroll down and read through my decidedly colorful CV.

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CV

Ben Lőcsei (1982)
1982–2002

Early Years

Growing up in Germany (Flensburg) before moving to Hungary at age 16. Heavy culture shock accompanied by invasive dreams of becoming the next Alejandro Jodorowsky.

2003

Goodbye Studies

“This is my grid. There are many grids like it, but this one is mine. My grid is my best friend. It is my life. I must master the grid as I must master my life. Without me, my grid is useless. Without my grid I am useless…”
2003 -2024

Paying Dues in Print (A&D Juliette)

Worked heavily in DTP and print design for the Budapest gastronomy sector (Gundel, Spoon, Robinson) and brands like Subaru, Suzuki and Carion Holding.

2004 - 2005

Startup Reality (Cymetriq)

Co-founded a Cymetriq with Daniel Frölich, with the goal of reforming the creative industry (obviously).

The reality: renting two desks in a cave, surviving on ramen, and accepting work from absolutely anyone willing to pay us any amount of money.

2005 - 2007

Agency Life (Carnation)

Hired by Carnation (now Possible Worldwide) to design websites and Flash banners, working alongside early versions of now-design-legends Roland Hídvégi, Balázs Kovács and Robert Farkas.

2007

Accidentally Living in a Cult (seriously)

Slightly burned out after two years of the agency grind, and still nursing my Jodorowsky ambitions, I moved to Denmark for a film course—only to unexpectedly find myself in a (yes, you guessed it) Ayurvedic cult. Please do not ask me how this happened.

Fortunately, the film course itself was strictly “non-Ayurvedic,” so I ended up staying (I was young and needed the film course). I highly enjoyed the mandated napping (meditation). I enjoyed the staggering scientific illiteracy displayed during the endless lectures on how the staff thought biology works significantly less. Especially while sitting in the back trying to design stationery on my 2007-grade laptop.

Totally worth it, though. I successfully shot a short film with Danish actor Samy Andersen, which remains arguably the absolute peak of my cinematic career. Granted, YouTube has since retroactively ruined my masterpiece by turning every fifth person on the planet into a cutting-edge cinematographer, but I am still more than happy to send over the private Vimeo link if anyone asks.

2008 - 2010

The Return (Cymetriq)

Returned to a now-respected Cymetriq (cheers Daniel) as, focusing on web design, CI, and print. I designed Comedy Central’s Hungarian website, won "Website of the Year 2009" for AegonDirect (now Alfa), and took home awards for half a dozen Flash sites that no longer exist (thanks Steve).

2010

My Own Studio (Yellowfox)

Founded my own agency to reform the creative industry (again). Unfortunately, the notorious 2010 regime change in Hungary, with Viktor Orbán 2.0 immediately redirecting EU funds away from our clients to his plumber, resulted in widespread bankruptcy, taking my little fox down with it.

2011

The DACH Maneuver

Armed with a newborn child and a defunct company, I pivoted to the DACH market by demoralizing the competition on design contest sites.

Result: a solid client base in Germany and Switzerland.

2013

Deutsche Telekom (T-Mobile if you are from the US)

Discovered by international HR firm Prodata (now emagine) and exported to Bonn as a Senior Designer at Telekom Design to explore eCommerce solutions at the dawn of responsive design. 4-hour coffee breaks, 2-hour meetings about other meetings, working after everybody went home.

I also developed my ongoing conspiracy theory that SCRUM is industrial sabotage disguised as a service.

2014-2016

Remote work for Telekom, Freelancing, Discovering Webflow and Touring Europe

Moved back to Budapest, working remotely for Telekom (UI design for Telekom Apps and prototyping Magenta TV – Telekom’s Streaming Platform – in Webflow) while freelancing for SMEs in the DACH region and the US.

Also successfully maintained my design operations while on a month-long European tour with my stoner rock band Hot Beaver, supporting cult band Ektomorf in 2015.

Editing the music video for our track Static Matter is my absolute favorite film project to date, which also left me with the highly specific ability to recite every line of dialog of Plan 9 From Outer Space from memory.

2016

Sapient-Nitro

Another adventure via emagine, Sapient-Nitro (now Publicis Sapient - I think?) working as a Senior Designer in Köln (Cologne) on UI for Lufthansa and the 2016 Bosch.com rebranding, including prototyping my work in Webflow.

2017–2022

The Webflow Rush

Handpicking me for their first Partner batch, Webflow effectively bought me a house during the next 5 years (I may never speak ill of Webflow, ever, but if they make one more change to the interface, I am seriously considering reverting to Microsoft Frontpage.).

100+ Full Webflow Projects, maintenance and updates for myriads of existing Webflow sites. Clients mostly from the US and DACH region and a really weird guy from Norway. He had enigmatic requests that seemed to ignore the limits of Euclidean geometry. And he made me replace a font that was totally cool with a cheap one. That is not something I take lightly.

2018

Advanced Team-Building

A precious client who I would lovingly describe as “eccentric” arranged an impromptu team-building event in Berlin that unexpectedly culminated in an Ayahuasca ceremony.

Results: Questioning the nature of reality and making some rather life-changing discoveries about my persona (this happens while you are "purging" from every conceivable exit.)

My advice: if you get the chance, buckle up and do it.

2019-2010

Educational Push

While freelancing, I started offering weekend Webflow Crash Courses to digital agencies, mostly in Germany, until Covid was engineered for the sole purpose of shutting down my lucrative business venture.

2022–2024

Extended Break

I took a long break between 2022 and 2024 to deal with some rather serious health issues. This also gave me a chance to revalue and recalibrate my life and the way I was navigating it.

2024-

The Present

  • After 20+ years in the creative trenches, I recently found myself more motivated than ever—in a deeply zen sort of way.
  • My 14-year-old daughter called me a “fascist tool” in perfect English theother day (so proud).
  • My awesome wife metamorphosed into an attorney a few years ago, mostly so I can afford to be picky with my clients (you are not getting a website, generic-crypto-scam-guy).
  • I’m currently working on my first solo album with guitar virtuoso Jonas Tamas.
  • I now work strictly on one project at a time in a bid to extend my lifespan.
  • I built my own Webflow framework, FLO, to reform the creative industry (again).
  • My AI buddy MAX is at version 5.2 and at this point writes like the lovechild of Hunter S. Thompson and Arthur C. Clarke.
  • My clients are mostly based in the US and Germany, and will hopefully soon include YOU. :)